Blizzard Entertainment today announced that tickets for its fourth BlizzCon gaming convention will go on sale May 16. Live coverage of the event will be available as a DIRECTV Pay Per View event and, for the first time, as an Internet stream. BlizzCon is a celebration of the global player communities surrounding Blizzard Entertainment's Warcraft, Diablo, and StarCraft game universes. The event will take place at the Anaheim Convention Center in Anaheim, California on August 21 and 22.

BlizzCon always offers us a great chance to meet players and celebrate our shared passion for gaming, said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. We look forward to delivering another entertaining and memorable experience to all attendees and to those joining us from home.

In addition to serving as a gathering place for the different Blizzard Entertainment gaming communities, BlizzCon will offer an array of activities, including discussion panels, hands-on playtime with upcoming games, tournaments, contests, and more.

Tickets to the convention will be priced at $125 USD each and will be available for purchase from the official BlizzCon website at www.blizzcon.com beginning May 16. For those unable to purchase tickets on that date, a second block of tickets will go on sale May 30.

To streamline the ticket-purchase process this year, the company has made upgrades to the Blizzard Store, including a first-come, first-served queue system and a fixed time limit for completing purchases. Also, those interested in attending BlizzCon can simplify the purchase process by registering a Battle.net account at www.battle.net before ticket sales begin.

Due to its popularity last year, the DIRECTV BlizzCon Pay Per View event will return in 2009, available to existing DIRECTV customers for $39.95 USD. The event will again deliver a minimum of eight hours of live HD coverage from the show floor on each day of the convention, including exclusive interviews, demos, and more. In addition, gamers around the world who are unable to attend BlizzCon will for the first time be able to purchase the Pay Per View event as an Internet stream, also priced at $39.95 USD (pricing may vary by region). DIRECTV customers who order the televised event will receive this Internet stream at no extra charge, allowing them to watch in the format of their choice. Anyone who orders the event will also receive this year's BlizzCon-exclusive World of Warcraft in-game item -- to be revealed at a later date.

In addition, in the weeks ahead DIRECTV will offer a BlizzCon promotion for those interested in signing up for the DIRECTV television service. New subscribers through this promotion will receive the DIRECTV BlizzCon Pay Per View event, the Internet stream, and the BlizzCon 2009 World of Warcraft in-game item for the price of becoming a new DIRECTV customer.

As BlizzCon draws closer, further details about the show, including ordering and programming information for the DIRECTV BlizzCon Pay Per View event and Internet stream, will be announced at eu.blizzard.com/blizzcon.