SEGA secures Beijing 2008 video game licence

SEGA have announced that they have secured the rights to become the publisher of the Official Video Game of the Beijing 2008 Olympic Games. The rights allow SEGA to publish console, PC/Macintosh, arcade, and handheld games worldwide. In addition, SEGA will publish mobile phone games in Asian markets, which include Japan, China, Taiwan, Singapore, Malaysia, Hong Kong, South Korea and Thailand.

The Official Beijing 2008 video game will include a wide variety of sports, including aquatics (diving and swimming), archery, baseball, basketball, boxing, canoe/kayak, cycling, equestrian, fencing, football (soccer), gymnastics, handball, field hockey, Judo, modern pentathlon, rowing, sailing, shooting, softball, table tennis, Taekwondo, tennis, triathlon, volleyball, weightlifting, and wrestling.

"We are delighted to be working with SEGA on what will be a historic Olympic Games," said Raymond Goldsmith, Chairman and Chief Executive Officer of ISM. "SEGA's broad publishing capabilities and rich heritage in video games ensures that consumers worldwide will share a more immersive Olympic experience."

"SEGA is excited to become the publisher for the Official Video Game of the Beijing 2008 Olympic Games and we are committed to creating innovative content for an unprecedented number of interactive entertainment platforms," said Hisao Oguchi, President and Chief Operating Officer of SEGA. "This project will enable SEGA to further enhance our global entertainment business and drive sales in critical Asian markets like China that offer an extremely high growth potential."